UK pop star Anne-Marie will perform at the Women’s Rugby World Cup 2025 Opening Show in Sunderland on August 22, kicking off a historic tournament.
Pop Star Anne-Marie to Launch Women’s Rugby World Cup 2025
Global music sensation Anne-Marie will headline the Opening Show of the Women’s Rugby World Cup 2025, set to take place on Friday, August 22, at the Stadium of Light in Sunderland. Her performance will precede the tournament’s first match, where hosts England face off against the USA.
Major Stage for Music and Sport
The event marks the start of a six-week international celebration of women’s rugby, with 16 top teams competing across eight stadiums in England. Produced by Live Nation, the concert is expected to energize fans and amplify the spotlight on women’s sport like never before.
Anne-Marie Brings Star Power to Opening Night
Known for hits like 2002, Friends, and Rockabye, Anne-Marie has become one of the UK’s leading pop voices with multiple BRIT Award nominations and a global following. “I’m so excited to perform… and be part of this massive moment for women’s sport,” she said. “Now that I’ve got a daughter of my own, it means even more.”
Exclusive Fan Access via O2 Priority
O2, a major sponsor of the event, will offer fans a unique opportunity through its rewards program, Priority. A select few O2 and Virgin Media customers will be granted backstage access to meet Anne-Marie. Entries for the ballot are open until August 4 via the Priority app.
Organizers Celebrate Powerful Opening
Event organizers say Anne-Marie’s empowering music and high-energy performances reflect the spirit of the tournament. “Her music resonates with themes of empowerment and growth — values that align with what rugby brings to its communities,” said Sarah Massey, Managing Director of the Women’s Rugby World Cup 2025.
Tournament to Break Records Across England
Set to run from August 22 to September 27, the Women’s Rugby World Cup 2025 will be the largest of its kind. Over 330,000 tickets have already been sold, with prices starting as low as £5 for children and £10 for adults.
High Expectations for Unforgettable Kickoff
With support from Virgin Media O2, Live Nation, and World Rugby, the tournament’s opening event is shaping up to be an electric fusion of sport and entertainment. “Anne-Marie is the perfect act to set the tone,” said Gareth Griffiths of O2.
