Nanak Foods and Nintendo partner this Diwali to blend Indian cuisine and gaming, sparking joy and togetherness for Canadian families.
A Festive Fusion of Culture and Play in Surrey
Nanak Foods and Nintendo of Canada have launched a joyful Diwali campaign that brings families together through a unique blend of tradition and interactive entertainment. This seasonal collaboration is centred on fostering meaningful family connections by combining beloved Indian dishes with the latest in gaming technology.
Celebrating Diwali with Shared Moments
Diwali, the festival of lights, symbolizes togetherness, joy, and renewal. This year, Nanak Foods—North America’s leading producer of South Asian dairy-based products—is embracing this spirit with a campaign designed to engage Canadian families in shared experiences. At the heart of the celebration are ready-to-enjoy classics like Rasmalai, Gulabjamun, and Aloo Tikki, paired with the family-friendly fun of the newly launched Nintendo Switch 2 system.
Bringing Families Together with Technology
The campaign showcases how cultural traditions and modern technology can harmonize to create lasting memories. Nintendo’s latest system, the Switch 2, features games like Mario Kart World, Super Mario Party Jamboree, and Donkey Kong Bananza, with multiplayer and video-chat functions that let loved ones connect from across the globe. The platform’s GameChat feature even allows real-time conversations and video calls between players—perfect for families separated by distance.
A Chance to Win Joy This Festive Season
To amplify the festivities, Nanak Foods is hosting a national giveaway from August 1 to October 31, 2025, offering Canadians the chance to win a Nintendo Switch 2 + Mario Kart World Bundle. The prize aims to promote togetherness through play and is available for a limited time while supplies last.
Community Roots and Global Reach
Headquartered in Surrey, British Columbia, Nanak Foods has long been a pillar in the South Asian food industry. With a new 300,000 sq.ft. facility under development in South Surrey, the company is expanding its reach while staying committed to cultural authenticity and innovation. This festive campaign reflects Nanak’s core values of community, tradition, and connection.
About the Brands
Founded in 1997, Nanak Foods specializes in paneer, ghee, yogurt, and a wide array of appetizers and desserts. Their products are available across Canada, the U.S., and beyond.
Nintendo, known globally for its iconic games and consoles, continues to evolve its technology to foster social play—now more accessible than ever, even from afar.
